Sunday, April 12, 2009

Project PARALLEL WORLDS

Paulistas don’t know their city very well.

The causes of this are:
Social and economic segregation
Spatial segregation (favela, gated community, walls, fragmentary urban structures, etc)
Enormity of the urban environment

In Sao Paulo we also find many empty billboards because of the Municipal ban
on advertisements. Simultaneously there are many blind façades, because of highrise buildings being an extrusion of their lot.
Decorating of walls is a typical feature of São Paulo that is becoming ever stronger because of the ban on advertisements and signs.


Project / Idea:

Walk the WHOLE strip
Explore the parallel worlds within the strip
Make them visible as an act of forcing awareness, and giving back Sao Paulo's decorated façades.
The final product will be a series of collages that show the contradictions and also similarities between Sao Paulo's Parallel Worlds.


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